Customer Pain Point (Kundenprobleme)
Overview
A customer pain point describes issues, needs or other frustrations that users of a product encounter which remain unresolved. This pain point opens an opportunity to solve the issue, which maybe can be sold.
Examples
A good example could be Microsoft Teams, which is known to commonly crash, to contain various bugs and to not be user-friendly. This pain point for customers might open an opportunity for third-parties to create a "better teams". Examples of solutions might be:
- Slack
- Zoom
- Mattermost