Overview
A customer pain point describes either an issue, a need or any other frustration that users of a product encounter. This pain point opens an opportunity to solve the issue. This problem-solving then maybe can be sold towards the customers.
Examples
Microsoft Teams is a product that is known to commonly crash, to contain bugs and to be user-unfriendly.
Users of Teams encounter those issues day to day and this is a pain point for them. Various other products might be able to “cure” this pain point:
- Slack
- Zoom
- Mattermost