Customer Persona
Overview
A customer persona describes a person that might be in the target audience of the product. These do not have to be real persons but rather fictional ones.
This can be useful to stop forgetting about some essential product requirements, that might not be thought about until now.
Examples
An example could be an application that is like tinder but for party events -- here a persona might consist of the following information:
- Lives in: UK
- Hobbies: Drawing, Hiking, Clubbing
- Frustrations: Is annoyed that he needs instagram to find events
Based on that information, a product may be able to better adjust its goals and define the scope of the product. Note that the example above is pretty minimalistic.