Overview
Customer segments are specific groups of customers that are similar to each other. They may have the same hobbies, same habbits, same needs or same issues. While a product may have a large target audience, the product may focus itself towards a special customers segment.
Examples
Musical instruments like guitars
- Target audience: Musicians that already can play an instrument
- Do not provide: Handbook on how to play a guitar
Handbooks to learn instruments
- Target audience: Beginner musicians that may not even have their own instrument