Overview
Job(s) to be Done (JTBD) is a framework for product development that focusses around the question of “What job is the customer trying to get done?” instead of “Who is our customer?”.
Examples
Person wants to hang a picture to the wall.
For this, he needs to hammer a nail into a wall to be able to hang up the picture. This is his Job to be done. So for his job, he needs a nail and a hammer.