Jobs To Be Done
Overview
Jobs To Be Done (JTBD) is a frakework for product development that focusses around the question of "What job is the customer trying to get done?" instead of "Who is our customer?".
Examples
A person wants to hang a picture to a wall. For this, he needs to hammer a nail into a wall to be able to hang up the picture. This is his Job to be done. So for his job, he needs a nail and a hammer.
Special thanks
- https://eordano.github.io/concepts/jobs-to-be-done/