Value Proposition Canvas
Overview
The value proposition canvas is a tool for companies to closly align themself towards the customer.
On the image above, the righthand side is for the customers. The customer has three sections:
- Gains -- What does the customer gain from the product?
- Customer Jobs -- What does the customer need to do when using the product?
- Pains -- What are the customers pain points when using other products?
And on the lefthand side is the company/product. The company/product also has three sections:
- Gain creators -- What does the customer might not expect from the product? For example in a real world shop, it is hardly possible to give the customer a feel of personal interest when it is a large company. With an online shop this is easily possible via nice emails, coupon codes, etc.
- Products and Services -- What does the company offer to the user? Here comes the name of the product, for example amazon.
- Pain Relievers -- Where does the product help the customer to relieve pain points? For example he can shop at anytime and isn't stressed about running to the supermarket after working.